Author(s):
Stowe Boyd
In 140 characters:
AD is a leading indicator, like RT, at the start of Tweets denoting that the Tweet has been sponsored: an 'ad'.
Description:
I was involved in a longish discussion today, started by Brian Solis and a number of ther folks interested in some microsyntax to denote sponsorship. I suggested that the hashtag approaches being discussed had problems (see Sponsored Posts Microsyntax: AD Better Than #ad), and that it might be better to use something like RT, which denotes the nature of the tweet, while hashtags indicate the nature of the commentary.
Details and Use Cases:
RT is used at the start of a Tweet, declaring that their is a sponsorship relationship between the author and some other person, organization or group, which could be financial, or involving the use of free goods.
Examples:
AD I always use MentalMint (r) toothpaste. It’s so Minty, it’s Mental! #toothpaste #toiletries
AD this Nokia n99 cell phone they loaned me is cool especially the lens mounting and lenses #n99
AD Dear @stoweboyd, you might want to Whizbang.com, its a Twitter killer!
Comments (0)
You don't have permission to comment on this page.